Good to Great: Why Some Companies Make the Leap… and Others Don’t

Good to Great: Why Some Companies Make the Leap… and Others Don’t

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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How ...

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