Posted by Matt Register

David Greetham, a Vice President at Ricoh, talks about online forensics and e-discovery.

Please excuse any typos in this hasty transcript.


Jay Curry: And welcome back. Hello Texas, welcome back to Texas Business Radio. Wow! We’ve got a good one for you on this one. You’re going to learn an awful lot. I’ve just spent, I don’t know 30 minutes David, with David Greetham. And talking about forensics and computers and what’s going on with technology. This is going to be a great segment. You’re going to learn a lot and you’re going to be blown away. Before we get started, let me remind you that you can call in 24 hours a day. Give us a call, we’ll get the answer, we’ll get it on the air. That’s 844-814-8144, that’s 844-814-8144. We monitor #TBR as in Texas Business Radio, TBR. And of course, you can always go to Texasbusinessradio.com and everything is there; our sponsors, information about each guest, the videos. High-Definition is there, everything is at Texasbusinessradio.com. So, sit back, relax and let’s have some fun and let’s learn some interesting stuff. I have in the studio David Greetham, who is the Vice President of E-discovery Sales and Operations for Ricoh. Thanks for coming in.

David Greetham: Thank you. Thank you for having me.

Jay Curry: Very interesting. So, let’s start with first of all kind of an overview of Ricoh and then we’ll get into your division.

David Greetham: Yeah. Ricoh been around for about eighty years. A Japanese company with divisions throughout the world. A 20 plus billion dollar organization. Typically famous for hardware in the past for copiers, particularly. I like to tell people how our founder was mentored by Albert Einstein a long, long time ago, of course. My aspect of working with Rico is in the E-discovery and Information Governance Business Units.

Jay Curry: And that’s really forensics. Looking back, let’s, tell me a little bit about what you guys do. This is e-discovery.

David Greetham: Right. So it encompasses probably two or three things. Certainly digital forensics and how data is collected, how data can be analyzed to recreate activities on a, typically in the past it was computers and laptops and what have you. Now it’s pretty much anything that can store any type of data. So anything from extreme things like a Fitbit to an iPhone to an iPad, of course still computers servers and what have you. And it’s really performing the scientific process against those devices to recreate the actions or to draw information out that can, that can prove a point. That bleeds into e-discovery, which is really the electronic aspects of the discovery laws in litigation. So the “E” is the electronic power of discovery. And that’s taken, perhaps in organizations, large data set and filtered down thru expertise and technical process. Again with a scientific basis to it, to get the deficit smaller that need to be reviewed. Because e-discovery, certainly the most expensive part e-discovery is reviewing documents to see if they’re relevant or not relevant as part of a litigation. So the process of e-discovery really steps on from computer forensics. We collect the data with the right processes, you perform filtering processes, you apply expertise and experience to it. You understand about the case, you may run some searches, use some artificial intelligence perhaps.

Jay Curry: Pretty sophisticated stuff.

David Greetham: It can be and the goal is to actually get the responsive data or potentially responsive data to as narrow a disc as possible. So it’s less expensive and takes less time to review.

Jay Curry: So you mentioned case, so forensics, we’re dealing with post-modem. We’re going back in time and that’s usually based upon legal cases. Right?

David Greetham: It can be. The sent me some criminal work there but it’s typically civil litigation. A good example would be, somebody who perhaps left their organization, plugged in a thumb drive, decides to take their client database with them because they’re going to a new job. So really proving that case scientifically, is certainly some IT skills in there. Understanding IT basics, it’s more of scientific, the forensics is a scientific process.

Jay Curry: Okay. So you, we mention a few of the devices but wow, I mean there’s going to be an explosion of devices even beyond what we have now. You were telling me a little bit, what, what was that like 31 billion…

David Greetham: Right. So…

Jay Curry: Devices out there now.

David Greetham: It’s interesting that up till recent times, we focused on computers, laptops, servers and more recently things like cell phones. But as, you know, the world has got connected, you know, termed as the Internet of Things. Anything that’s connected that we use for lifestyle, whether we use for business, whether that’s smart water meters, whether it’s a fitbit, whether it’s some app you have on your bicycle that tracks your route. There’s many data points that…

Jay Curry: You even mentioned a heart monitor. I mean it could be anything that’s connected that somebody is monitoring for you. Whether it’s for health or for fitness or for business or… I mean this is a huge amount. I mean think about it, I probably got five on me right now.

David Greetham: Yeah. It’s interesting. I believe there’s about 21 billion devices, as we speak today, that connected. By the year 2020, they estimate it’s a 50 billion plus and that each person will have somewhere between eight and 10 connected devices. For wellness, for tracking things like driving through the easy tag lane, for checking into hotels.

Jay Curry: Yeah, your phone’s tracking where you are. Right. And your car is tracking what you’re doing. There some very interesting stories you give me. I know we’re running out of time here. But taking for example the one person you mentioned, what was it, you had a fire?

David Greetham: Right.

Jay Curry: Claimed a fire call the fire department. Tells us that story.

David Greetham: So there was a gentleman who’s, he alleged that he woke up in the middle of the night and his house is on fire. He called 911, the fire truck came and they put a ladder up and they rescued him. And sad circumstances. They, the investigators had some reason to think that this story might not have been as as it was staged. And they actually got his, the gentleman had a pacemaker and they got the records from his pacemaker. And they showed that he did not have an elevated heart rate whatsoever, until he got onto the ladder as he was coming down a couple of stories in the ladder. I can tell you from a personal point of view, if I woke up in the middle of night and there was a fire in my house…

Jay Curry: Oh, you better believe it.

David Greetham: I think my heart would be pretty up there.

Jay Curry: So I think of England, where we complain about, over there there’s tens of thousands, hundreds of thousands of cameras. But the reality is, we’re all being watched by our own interest and our weight and our health and our cars. I mean this is, this is going to and it’s going to double, more than double in the next three years. It’s an amazing story. So what you do though is you go and pick up all this information and you put together an analysis, relevant to a case or so. But there’s got to be some things you can do upfront. Some things before you get into trouble. Besides just being aware.

David Greetham: I think understanding, certainly from a litigation point of view, if you’re a plaintiff or a defendant in a litigation, really understanding where data may be. I think very often we don’t realize how connected we are. And some of the examples we’ve talked about are perhaps a criminal matter or perhaps his personal health with you know medical tracking devices. But from a business perspective there are many, many, many connected devices that store information. GE recently estimated that they will save over $150 billion in the next five years by using connected devices. The information they store, a synchronizing with clouds is going to analysis systems and allowing them to run their business more efficiently. This is where a lot of organizations are doing now and they all have store data. So really understanding that outside of e-mail and computers and maybe cell phones, which of course are important in litigation. There may be other sources of information that will allow you to get to the facts of the case.

Jay Curry: So David is there something that, that you can do if you’re a business owner now to kind of get a grip on this. Because it’s got to be a heck of a lot cheaper to look at it before you have a problem than wait till afterwards.

David Greetham: Absolutely. I think you reactive, reacting to a litigation or some action, can, can be, can be expensive. I think if you’re proactive and you may be engaged with a consultant. You can be proactive and get yourselves ready. Partly as Litigation readiness and partly as really understanding the information you have from a governance risk and compliance perspective. That can certainly be a much more cost effective and it can allow you to use your business data for other business purposes.

Jay Curry: So an assessment up front is going to save you a ton of money and maybe actually provide some assets for future use. So we’ve been listening to David Greetham, who is the Vice President of E-Discovery Sales and Operations for Ricoh. And David if somebody wanted to learn more or engage you or talk to you about this, how would they get a hold of you? What’s the best way?

David Greetham: The Web site, ricoh-USA.com/e-discovery.

Jay Curry: You got it. Well folks, we got to break for a minute. Matt Register been out, if you haven’t noticed, he’s going to be back in the next segment. And we’re going to pay a couple bills. Hold on. Coming right back.

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About the Author
Matt Register

Matt Register

In addition to hosting "Texas Business Radio," Matt is an investment banker and serial entrepreneur from Montgomery, Texas. He is the owner of RREA Media and Register Real Estate Advisors and a Managing Director and Principal at Corporate Finance Associates. He has a BS from the United States Military Academy at West Point and an MBA from Rice University in Houston. You can read more about Matt HERE.

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