Posted by Jay W. Curry

Today we’re talking about CEO Insanity. Now, I’m sure you’re heard the famous definition of insanity, doing the same thing over and over again and expecting different results. Well, I believe the definition applies to most business leaders. In my 40 plus years working with C-level leaders I have found the most common approach used by inexperienced leaders is to fix a problem by simply tinkering with it. Tinker a while, then expect different results.

For example, say you have a sales issue. Usually the sales leader will offer an immediate sales push, send out flyers, emails, make phone calls, maybe even hire a new junior sales person and, of course, you need to offer a special discount. Folks, that’s tinkering. You might see some impact, but fix the problem? Not likely. Tinkering is what you do to processes that are running well and you want to polish them.

If you really want substantial improvement you have to get serious, get tough, get out of the box, evaluate your people, dissect the process, tap your peer advisory group for alternatives, then re-engineer the entire process from scratch, including personnel. A series re-engineering effort is a sure-fire way to drive real, meaningful change, and secure solid results. Stop tinkering with broken processes and substandard performance. Assemble your talent, dissect the issue, evaluate the alternatives, then get bold and attack.

Oh, yes, don’t forget to create meaningful KPIs, Key Performance Indicators, to track your new promising results. Guide your leaders and watch your company springboard to success, then reward your new superstars. If you’d like to talk about this, and other issues, give me a call.

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About the Author
Jay W. Curry

Jay W. Curry

Along with hosting “Texas Business Radio”, Jay is a Professional Certified Coach and Master Chair facilitating four Houston-based Vistage peer groups. In addition to being a best selling non-fiction author, the 2015 release of his award winning novel, Nixon and Dovey: the Legend Returns, adds novelist to his title. Jay holds a BS in Mathematics from Oklahoma State and an MS in Computer Science from Kansas State. You can learn more about Jay HERE.

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