Tomas Fertig, President of US Division for SEIDOR joins us in the studio for a talk about software and IT integration.
Please excuse any typos in this hasty transcript.
Jay Curry: Hello Texas. Welcome to Texas Business Radio. We got a great program going today. You want to stick with this one. We’re going to be talking about software. You know how it impacts you. We’re talking about big time software like SAP and the likes. It’s going to be a fun issue to deal with because every SAP project is an issue, right? It is a major, major worldwide product, and we have a implementation expert in that actually works internationally, although he’s the head of the US office, so that’s what we’re going to talk about here for the next 10, 15 minutes. So, I would invite you to relax. Put your pencils down. You don’t need to take notes. Everything’s going to be at texasbusinessradio.com. That’s all you need to know. If you would like to send us a Twitter, #TBR, as in Texas Business Radio, and of course our world famous 24-hour hotline. That’s right, 24 hours. Call at 2:00 in the morning. Matt has the red phone right by his bed. 844-814-8144. If you forget it, don’t worry about it, because it’s on texasbusinessradio.com also.
Let’s get started, because this is going to be a very interesting segment. We have the president of the US division, or company, of Seidor, Mr. Tomas Fertig.
Tomas Fertig: Yeah.
Jay Curry: Close? Fertig?
Tomas Fertig: Yes. Hello, everybody.
Jay Curry: How are you?
Tomas Fertig: Real good.
Jay Curry: Thank you for joining us. This is going to be kind of fun, so tell me, what is Seidor all about?
Tomas Fertig: Well, we are mainly an SAP partner that implements the SAP software. That’s the main part of our business, but we consider ourself an IT integrator. We represent several different software brands and we help, the main definition of what we do, we help our companies during, or our customers, during their IT digital transformation journey, okay?
Jay Curry: Mm-hmm (affirmative).
Tomas Fertig: So, whenever you are growing, you’ll have certain pains around IT and you don’t know where to start, today everything has a very, very, very fast-pace and changing in that industry. That’s where we come in. We kind of advise you what is the best to start with, mobility, cloud, IOTs or internet, other things, the ERP, the CRMs, so that many concept that confuses a lot of people today, and the worst part is, it keeps changing.
Jay Curry: Right. I mean, that is the worst part of it.
Tomas Fertig: Yeah, exactly.
Jay Curry: You guys really are into everything, but SAP is probably the dominant, I suspect, number one worldwide software ERP, right?
Tomas Fertig: Yes, that’s correct. In the ’90s, SAP was only ERP and in that moment is when we started with them and we consider that we picked the right partner.
Jay Curry: Right.
Tomas Fertig: But, today SAP’s not only ERP, so they converted into a software vendor who offers nearly everything which is around IT today and they can offer it from infrastructure to different parts of the applications. It’s mainly considered the number one in application development. That’s the main thing what they are good at. So, everything, what you need to run your business process, your company, that’s where SAP is very well known. But, they today, also provide more basic IT infrastructure tools which help you in other stuff which is not normally very well known to the business user, like how do I connect all my machines to your applications to take decisions and what-
Jay Curry: And the digital world, as we say.
Tomas Fertig: Yeah, the digital world, infrastructure world and even how do things which also we see in the movies, but which is a reality today. How do I make the machines take decisions for me? So, artificial intelligence and that kind of things or big data and analyzing. A lot of concept, I don’t want to confuse everybody, but-
Jay Curry: Well, we talk about them every weekend here at Texas Business Radio, but let me remind our listeners in case you’re not familiar. ERP is enterprise resource planning. It’s a funny name to say. The blanket for all of your normal, standard packages, so it would include accounts receivable, accounts payable, your general ledger and if you’re in manufacturing, it’s very exhaustive, but it doesn’t get out in fringes, and that’s where you guys come in, because you can connect to the fringes themselves, without having to buy the big ERP.
Tomas Fertig: Yeah, correct. One of the big stories, also, is that SAP’s well known in the large enterprise, so everybody thinks that when it’s about SAPs, only this multimillion dollars projects and for this large corporations, but what we have always been doing, our DNA, is to help the midsize companies to get to this world class software. SAP has different type of solutions, also, for this type of small and midsize businesses. It’s typically not for a one-man shop, that’s reality, but it goes very small, so sometimes we have companies who are, don’t know, 10, 15 people who are doing very good, who have very complex IT needs and we get in there and we can also help with IT software without having this huge project.
Jay Curry: So I would say, of course my background was implementing these years ago, probably done several hundred, but the reality is that, let’s say you’re 50 million and you need to be looking at something like this and if you’re data oriented and you’re aggressive and using automation, then well below 50 million, it’s still viable … it didn’t use to be 15 years ago. You had to be 100, a 200 million dollar company-
Tomas Fertig: Yeah, in the ’90s-
Jay Curry: … now we can get down.
Tomas Fertig: Yeah, in the ’90s, if you were not a billion dollar company, then it was really not interested for SAP. Today, the sweet spot starts at 40, 50 million and in our company, we attend to the midsize markets, so we go up to a billion. We have also some Fortune 500 companies-
Jay Curry: Of course.
Tomas Fertig: … but, it’s our, really DNA, is to be in this midsize business and help them with solutions to [crosstalk 00:07:03].
Jay Curry: That’s kind of your competitive advantage, right? Because all the big boys, I was with Deloitte, Cooper side of Pricewaterhouse Coopers, we did all of this too, but we didn’t touch anybody in the small range. You guys can come in, particularly, you as the president of USA, can come in and specialize and bring that very powerful software into smaller companies.
Tomas Fertig: Exactly, and that’s how we consider, also, even ourself. We are a private company. We are run by the owners of the company. The owners of the company, our technicians, so we really are also, consider ourself, a midsize company and we know what the problems are of these midsize companies. We have been doing this for 20 years and we always have implemented the smallest SAP projects during this time. We always had to deal also with this pre-concept of, SAP’s only for the large ones-
Jay Curry: Right.
Tomas Fertig: … that’s something we have to tell-
Jay Curry: That’s the old world’s, not the new world, right?
Tomas Fertig: Exactly. We have to tell that all the time. We have to also consider that.
Jay Curry: And one of your specialties, again, is getting back to the digital. If you need to know and learn and how to utilize in your company, the internet of things, digital connecting, using cell phones, using iPads, you’re the place to go when it comes to SAP.
Tomas Fertig: Yeah. It’s not an option anymore only for the large guy, so today everybody uses the phones and even if you are a small company, you need to get to your customers and your customers today are in the internet. Your customers are in the phone. Your customers expect to have quick answers, so you need to know your data. You need to know your customers very quickly, so all of these used to be only for the large guys, and all these tools started with the large guys. Today, it’s a reality and formally, IT’s not an option anymore for everybody.
Jay Curry: That’s right. I mean, it’s life in reality now-a-days-
Tomas Fertig: It is.
Jay Curry: … but you also, now, SAP fits, I’m going to say almost every industry there is, but you guys have some unique specialties that’s particularly strong here in the U.S. and in Texas. Those are …
Tomas Fertig: Yes, correct. So, we move around in very specific industries and that’s where we feel ourself comfortable, mainly in the private industry. We have solutions for the manufacturers. We have solutions for service companies, typically service companies who run projects or who execute recurring services and also, we have solutions for the combination of those, typically subcontractors who have a shop where they produce certain things, or certain materials, and they have to use them then to implement on the field, in the job or on the projects, that is where we feel really comfortable. We have also solutions for wholesalers and we have attended several different industries, but this is our sweet spot. This is where we really feel very comfortable in this industries.
Jay Curry: Where you really shine.
Tomas Fertig: Yeah.
Jay Curry: Tomas, thank you for coming. This has been very interesting. If somebody wants to learn more about Seidor, how would they do that?
Tomas Fertig: Okay, we are very good in doing our e-marketing, so our webpage would be the good starting point. It’s seidor.com, S-E-I-D-O-R, dot com. That would be a good starting point, or you can also, anytime you want, shoot me directly an email. I am on the field and I attend any call or any email which is sent directly to me. It’s Tomas, without an H, T-O-M-A-S, dot, Fertig, F-E-R-T-I-G, at Seidor.com. That would be also good place to start with.
Jay Curry: Excellent. Tomas, thank you for joining us. Folks, we’re going to have to take a break so we can pay a few bills. This is Jay Curry signing off. Don’t go anywhere because we’re going to be right back.
Sponsored in part by:
Jay W. Curry
Along with hosting “Texas Business Radio”, Jay is a Professional Certified Coach and Master Chair facilitating four Houston-based Vistage peer groups. In addition to being a best selling non-fiction author, the 2015 release of his award winning novel, Nixon and Dovey: the Legend Returns, adds novelist to his title. Jay holds a BS in Mathematics from Oklahoma State and an MS in Computer Science from Kansas State. You can learn more about Jay HERE.