Justine WarburtonTechnology Contributor

High energy and irrepressibly positive, Justine Warburton is a Rand Group Vice President with over 20 years’ experience helping companies develop results-oriented sales and marketing strategies that lead to exponential growth. Known to take bold action and calculated risk, Justine is not afraid of pushing the boundaries to drive real change in the market. With her finger on the pulse of developments in buying behaviors and advancements in technology designed to increase market share, Justine uses her extensive background in solution selling to build highly focused teams determined to execute market – winning strategies.

Globally focused, Justine has impacted companies in the Fortune 500 and pre-IPO stage in Europe, Asia and North America. She has spent a considerable amount of her tenured career working in the areas of technology, energy, professional services, media, transportation and not-for-profit, with a particular passion for identifying key growth accelerators and acting on them. Prior to joining Rand Group, Justine ran her own firm — Ignite Sales Through Marketing, which focused exclusively on developing the strategies and plans to assist her client businesses in meeting their lofty growth goals. As Vice President, Marketing for LMKR, Justine drove marketing strategies that increased brand awareness and accelerated demand on a global basis through both direct and indirect channels. This followed her position as Associate Vice President for The Afterburner Group. Justine has also held key roles at Universal Weather & Aviation Inc., where she operated as the Senior Vice President in charge of Sales & Marketing, BMC Software Inc., where she worked as the Senior Director Worldwide Marketing, and at Dell as the Head of Marketing for the mid-sized business sector. She also held positions at Compaq Computer Corporation as a Senior Product Marketer and at Hewlett-Packard as a Senior Account Manager.

In her roles with Hewlett Packard, Compaq, Dell and BMC Software, Justine experienced firsthand the importance of the sales/marketing relationship; she grasped that effective marketing supports the sales process and witnessed its role in expanding the pipeline and shortening the cycle. She was an early adopter of CRM systems initially as a user and then as the executive responsible for driving business requirements for the effective implementation and use of CRM systems in the High Tech, Transportation and Energy sectors. As digital marketing techniques have developed, Justine has embraced this discipline as a means to optimize the sales process further, driving increased volume of inbound opportunities while reducing the overall cost of sale.
A marketer at heart, Justine uses her executive management experience to help guide clients toward leveraging marketing to support the sales function and maximize market share growth. Consistently described as an “A” player by clients and peers, her dedication to world class deliverables is exceeded only by her ability to assemble and motivate exceptional teams of resourceful marketing professionals.

When Justine isn’t mentoring teams and clients toward greatness, she can be found spending time with her family, embarking on cultural adventures and practicing to retain her British accent for the benefit of her parents.

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