We appreciate the opportunity to present a proposal of how Texas Business Radio can assist Texas Mutual in getting the message out about their products. As outlined below, we recommend becoming a state level sponsor of the show. There are also some add-on opportunities you may be interested in.
We are a show created by businessmen who are learning radio, not radio professionals trying to learn business. We understand business, we have run businesses. We work with CEOs everyday. We understand the role of workers compensation insurance and the importance of worker safety.
We look forward to the opportunity to work with you.
Texas Business Radio
Managing Director and Principal
Corporate Finance Associates
Texas Business Radio
Our state-level sponsorship is designed for large corporate sponsors that need a state-wide audience. This premium level sponsorship package consists of several features (described in detail below) across the breadth of our offerings, from broadcast audio to our video content.
** Sponsor Loyalty Guarantee**
As we continue to grow, our sponsorship prices will rise accordingly. As a continuous sponsor, you will not feel the effects of these price increases. We will honor the original prices agreed upon when you first became a sponsor as long as you are a continuous sponsor.
Your :90 of audio ads can be broken up however you like. We can run 3 x :30 or 6 x :15 or even 9 x :10. We can run the same ad each time or we can run different ones. You can provide the ads or we can produce them. This is up to you.
Example segment. Note the intro and the commercial after the segment.
Video sponsorships consist of two things:
We place a 3’x5′ poster advertising Texas Mutual behind the main host and in the camera shot of the host. The position of the poster will vary and in some segments the poster is more visible than others, but it is a plug for your company in the video which will be around long after the segment airs on the radio.
An example of studio signage behind the main host.
Screenshot of the front page with the top banner ad section highlighted.
Most of our banner ads are 2000px wide X 200px tall. We will display a 2000 px X 400px tall XL size premium banner ad with billing in the top section of the website. This banner can be directed to the destination of your choosing. You can provide the artwork or we can produce the artwork.
This is self explanatory. We will not have another workers comp insurance provider as a show sponsor as long as you are a state-level sponsor of Texas Business Radio.
During the broadcast audio, a pre-recorded message of “this segment is brought to you by Texas Mutual” will play no less than two times / month.
We can do your show segments a couple of different ways. Some sponsors choose to spread them out and have different employees as the interview subject. Some choose to have a company spokesman do all of the interviews. Some choose to use them as a means of rewarding customers. Some even use this as a sales tool to get prospective customers into the studio. We are wide open to how you choose to use these.
An example show segment with one of our sponsors.
We have a couple of content opportunities that we treat as add-ons to our sponsorship packages. We offer special segments, that are 2 minutes in length and run during commercial breaks, and regular segments, that are 10 minutes in length and run as a full segment of the show. They are described below.
A special segment is run during a commercial break and is roughly 2 minutes in length. These can be done in a few different ways. They can be done by a designated employee of Texas Mutual in person in our Spring, Texas studios. They can be done by a designated employee of Texas Mutual via Skype. They can be done by a designated employee of Texas Mutual and the footage shot and delivered to us to produce the end product. We can also have one of our hosts present the material.
These special segments will be described as “Texas Business Radio presents, name of segment, brought to you by Texas Mutual.”
A regular segment is a 10 minute segment that will be branded for you that will air as a regular segment on the show. This will be an interview, conducted by the hosts of TBR, with guests of your choosing. This will be a themed regular segment.
As an example, we are getting ready to launch a regular segment for Salesforce called “Spotlight on Texas Innovation“. Once a month, one of our segments will be a guest of their choosing that has a particularly innovative business model. The segment will be branded for them (“Texas Business Radio Presents, Spotlight on Texas Innovation, brought to you by Salesforce.)
Example Special Segment
Example Regular Segment
When we do remote broadcasts, we offer a title sponsorship. When we do remote broadcasts, we generally conduct more interviews than we need. We will generally choose four (4) of the interviews to make up a show about the event that will air the next weekend. We will also take the additional interviews and air them over the next several weeks as they fit into show themes. When you are the title sponsor for an event / trade show, this is what you receive: