- Your outfit is not what you want people to remember about your television or personal appearance so please dress appropriately.
- White shirts reflect too much light so choose a subtle color like light blue or beige.
- Choose an outfit that looks good when you are standing and comfortable when you are sitting. Remember that cameras are sometimes placed at low levels so slacks, knee-length or longer skirts are recommended.
- Refrain from wearing distracting trims like large bows or numerous ruffles.
- Remove pens and eyeglasses from pockets.
- Avoid small, high-contrast patterns or lines such as herringbone or bold checks and plaids. Solid colors with a colorful scarf or tie look great.
- Mild or pastel colors and subtle patterns work best under television lights.
- Avoid pure white and black clothing, as they make skin tones appear harsh.
- Bright reds and oranges sometimes “bleed” or smear on television; avoid them.
- Avoid shiny, reflective jewelry; it reflects light and can damage cameras or create a flaring effect.
- Choose solid colored accessories or ones with simple patterns that don’t appear too busy.
- Keep jewelry simple so it does not make noise when you move your head or body.
- Avoid dangling earrings which can distract viewers.
- For women, use foundation and lipstick to help keep you from looking tired or washed out.
- Don’t wear dark, heavy makeup colors because television tends to create unnatural shadows.
- For men, shave before appearing if you have “Five O’Clock Shadow” or use a powder close to your skin tone to lessen the appearance of your beard.
- A light powdering on balding heads can prevent shiny spots as well.
- In order to appear confident and comfortable, be sure to smile and avoid nervous fidgeting with pens, glasses, change in pockets, etc.
- Be aware of your posture and keep your shoulders relaxed and both feet on the floor.
- Maintain eye contact with your interviewer even if someone else is talking because the camera is still on you and you may be appearing in the shot.
- Continue to participate in the conversation by using body language to show your interest.
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In addition to hosting "Texas Business Radio," Matt is an investment banker and serial entrepreneur from Montgomery, Texas. He is the owner of RREA Media and Register Real Estate Advisors and a Managing Director and Principal at Corporate Finance Associates. He has a BS from the United States Military Academy at West Point and an MBA from Rice University in Houston. You can read more about Matt HERE.