Posted by Matt Register

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Clothing

  • Your outfit is not what you want people to remember about your television or personal appearance so please dress appropriately.
  • White shirts reflect too much light so choose a subtle color like light blue or beige.
  • Choose an outfit that looks good when you are standing and comfortable when you are sitting. Remember that cameras are sometimes placed at low levels so slacks, knee-length or longer skirts are recommended.
  • Refrain from wearing distracting trims like large bows or numerous ruffles.
  • Remove pens and eyeglasses from pockets.
  • Avoid small, high-contrast patterns or lines such as herringbone or bold checks and plaids. Solid colors with a colorful scarf or tie look great.

Color

  • Mild or pastel colors and subtle patterns work best under television lights.
  • Avoid pure white and black clothing, as they make skin tones appear harsh.
  • Bright reds and oranges sometimes “bleed” or smear on television; avoid them.

Accessories

  • Avoid shiny, reflective jewelry; it reflects light and can damage cameras or create a flaring effect.
  • Choose solid colored accessories or ones with simple patterns that don’t appear too busy.
  • Keep jewelry simple so it does not make noise when you move your head or body.
  • Avoid dangling earrings which can distract viewers.

Makeup

  • For women, use foundation and lipstick to help keep you from looking tired or washed out.
  • Don’t wear dark, heavy makeup colors because television tends to create unnatural shadows.
  • For men, shave before appearing if you have “Five O’Clock Shadow” or use a powder close to your skin tone to lessen the appearance of your beard.
  • A light powdering on balding heads can prevent shiny spots as well.

Body Language

  • In order to appear confident and comfortable, be sure to smile and avoid nervous fidgeting with pens, glasses, change in pockets, etc.
  • Be aware of your posture and keep your shoulders relaxed and both feet on the floor.
  • Maintain eye contact with your interviewer even if someone else is talking because the camera is still on you and you may be appearing in the shot.
  • Continue to participate in the conversation by using body language to show your interest.
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About the Author
Matt Register

Matt Register

In addition to hosting "Texas Business Radio," Matt is an investment banker and serial entrepreneur from Montgomery, Texas. He is the owner of RREA Media and Register Real Estate Advisors and a Managing Director and Principal at Corporate Finance Associates. He has a BS from the United States Military Academy at West Point and an MBA from Rice University in Houston. You can read more about Matt HERE.

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